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| Scott Timothy, right, and Ednor Therriault install a new sign over the top of Go Fetch! on South Higgins Avenue in Missoula last week. Timothy is turning the Go Fetch! location – one of three in Missoula – into a pet supply store dedicating all its sale profits to a rotating list of nonprofit organizations. Photo by TOM BAUER/Missoulian |
"Improving Lives ... One Pet at a Time" is more than an motto for Go Fetch!, a Missoula dog-centric supply store.
Last week, the unique retailer took a bold and unusual step to expand its philosophy to include not just four-legged companions, but the entire Missoula community.
Business owner Scott Timothy has rededicated and repurposed his South Higgins Avenue outlet - one of three Go Fetch! locations - to serve a greater good.
Now called Worthy Paws, the pet supply store on the Hip Strip will dedicate 100 percent of its sale profits to a monthly rotating list of Missoula nonprofit organizations.
"I've been spending a lot of time thinking about how Go Fetch! fits into the community," Timothy said. "I know this is just a pet supply store and we aren't anything more than that, but this community has really supported this business and I know that there is so much need right now in the nonprofit sector.
"I know how much they are hurting right now, and that's kind of how this all started."
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Each year, Go Fetch! donates goods and supplies for auctions to help support 30 community nonprofits, and every week the business fields numerous queries from people who are trying to raise funds for special occasions.
"We have product going out from all three stores, and in doing Worthy Paws we are able to align it in one place and it certainly will improve our ability to account for all that we give," Timothy said. "It jives with what I personally feel is important and that is Missoula has supported this Go Fetch! thing from the the start - and that's pretty remarkable.
"Worthy Paws is a way for us to express our appreciation - day in and day out."
Timothy first opened the boutique pet shop eight years ago, offering quality pet food and a dog-hiking service.
The unique service and products soon attracted a loyal clientele, which gave Timothy the confidence to expand his operation.
Eventually, the shop grew to include a small shop at the Hip Strip location and a larger main store on Woody Street in downtown Missoula. As the business evolved, so did the offerings to include an in-store bakery for dog treats, professional and self-serve grooming services, dog training, and unique toys and accessories.
Last fall, Timothy opened a third location on North Reserve Street and will soon open a fourth location in Russell Square, at the corner of Russell and 39th streets.
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Because the retail end of business has become a priority, Timothy has sold the company's dog hiking service, which was the first of its kind to hit Missoula, to Brian Daigle, who will officially take the lead in two weeks under the new name Alpine Canine.
The distinctly bright doggy buses will be part of the sale, and Go Fetch! will have its own distinctive bus that will be used for deliveries, not hiking.
Inventory at the Worthy Paws location won't change, Timothy said. The shop will continue to carry all of the Go Fetch! merchandise found at the mothership on Woody Street.
"I'm fully aware of the risks that come with this change," he said. "But the whole idea is totally pertinent to what I believe in. I don't look at the world the same way most business people do.
"I want to continue to create something of substance that has meaning to me and the Go Fetch! family and I think this is a massive win-win for me, and hopefully, the community."
Reporter Betsy Cohen can be reached at (406) 523-5253 at
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